I'm Kristy.
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How I've learned them
FleishmanHillard
Senior Vice President, Group Creative Director | 2025 - Present
Vice President, Creative Director | 2021 - 2025
TX Health and Human Services, Krispy Kreme, Great Clips, WaterWipes, Essity, Elanco, HORMEL
Associate Creative Director | 2018 - 2021
Krispy Kreme, Wingstop, Iowa Economic Development Authority, Legent Health, JPMorgan Chase, Army, AbbVie, RISE (Responsible Industry for a Sound Environment)
Senior Copywriter | 2016 - 2018
Copywriter | 2014 - 2016
LongHorn Steakhouse, Teladoc, AT&T, Vaya Health, Signet Jewelers, AbbVie, Google, Texas Oncology, General Motors, Chevrolet, USAA, Duke Energy, Lyssé, Udi's Gluten Free
Freelance Copywriter | 2013-2014
The Marketing Arm
Hybrid: Copywriter & Account Service | 2012-2014
American Airlines, Bacardi USA
The Marketing Arm
#TMATwitterview Mastermind | 2012-2013
The Marketing Arm
Communications Intern | 2012
Senior Vice President, Group Creative Director | 2025 - Present
Vice President, Creative Director | 2021 - 2025
TX Health and Human Services, Krispy Kreme, Great Clips, WaterWipes, Essity, Elanco, HORMEL
- Led creative and strategy for multi-year drug prevention campaign, guiding a team of talented designers and copywriters to make ads that made a difference to millions of Texans
- Played the consummate professional while directing a childhood celebrity crush to promote back-to-school haircuts
- Fostered respectful, productive relationships between creative teams and key stakeholders, both internal and external, that yielded work all parties are proud of
Associate Creative Director | 2018 - 2021
Krispy Kreme, Wingstop, Iowa Economic Development Authority, Legent Health, JPMorgan Chase, Army, AbbVie, RISE (Responsible Industry for a Sound Environment)
- Sold a lot of doughnuts (with compelling creative campaigns that shared a lot of joy)
- Developed and productized a branding workshop deployed agencywide to help organizations uncover and articulate their True Self
- Championed career growth for three direct reports and cultivated robust, resilient team culture through a pandemic-sized seismic shift in workplace realities
Senior Copywriter | 2016 - 2018
Copywriter | 2014 - 2016
LongHorn Steakhouse, Teladoc, AT&T, Vaya Health, Signet Jewelers, AbbVie, Google, Texas Oncology, General Motors, Chevrolet, USAA, Duke Energy, Lyssé, Udi's Gluten Free
- Landed a starting spot in the business development game and brought home some big wins
- Built a social strategy and established a consistent social style for three new clients
- Guided four clients through their search for a brand refresh and charted their course forward
- Orchestrated and facilitated a dozen client writing and branding workshops
Freelance Copywriter | 2013-2014
- Gifting Tree: gifted the founder a site’s worth of copy so he could handle the rest
- Hallon Safe: completed the combination
- Crazy Good Toffee: paid in toffee, not a bad deal
The Marketing Arm
Hybrid: Copywriter & Account Service | 2012-2014
American Airlines, Bacardi USA
- Soared to great heights concepting an American Airlines Disney Planes sponsorship activation for the American Airlines Center and five airports nationwide
- Began chasing my copywriting dream by encouraging AAdvantage members to pursue their own dreams of Gold-level membership via a video and accompanying digital promotion
- Established client confidence and respect and earned additional business
- Managed five, multi-platform promotional campaigns for American Airlines, including one that ushered their email network into the social space and increased their Likes tenfold
- Spread the good news of prizes won, on behalf of American Airlines, to the winners of more than 24 sweepstakes
The Marketing Arm
#TMATwitterview Mastermind | 2012-2013
- Concepted, pitched, and executed a cutting-edge Twitter interview promotion engaging 175 participants from 50 colleges nationally
- One blog, three weeks, and 50 posts to share the story of TMA with the day’s top millennial talent
- Featured in 10 articles and blogs including a trend piece in USA Today featuring a personal interview about the program
The Marketing Arm
Communications Intern | 2012
- Managed two agency blogs with daily submissions and accompanying Twitter feeds
- Scavenged the World Wide Web to conduct numerous research projects assisting senior-level executives company wide
Where I learned to learn
Southern Methodist University, Dallas, TX | May 2012
Selected for the Hunt Leadership Scholarship and BBA Scholarship (both merit based)
Edwin L. Cox School of Business, Bachelor of Business Administration, Marketing
Meadows School of the Arts, Bachelor of Arts in Corporate Communications and Public Affairs
Selected for the Hunt Leadership Scholarship and BBA Scholarship (both merit based)
Edwin L. Cox School of Business, Bachelor of Business Administration, Marketing
Meadows School of the Arts, Bachelor of Arts in Corporate Communications and Public Affairs
Drop me a line.
Thanks so much for taking the time to get to know my work. Please reach out to get to know me.
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(414) 378-1325 |