Emerson Project Beyond:
Enterprise Operation Platform Launch
Focused an energized engineer's ever-evolving vision to craft the right way to launch real innovation.
Creative Direction. Script.
Emerson sought to formally launch a revolutionary Enterprise Operation Platform during its annual conference. The only problem? The conference was in two weeks and the brains behind the product couldn't align on the simplest and most effective way to explain the innovation and articulate its benefit to B2B customers. One self-taught crash course in industrial automation and countless conceptual metaphors later, they had a video that could simultaneously crystalize their vision and hype up their crowd.
Creative Direction. Script.
Emerson sought to formally launch a revolutionary Enterprise Operation Platform during its annual conference. The only problem? The conference was in two weeks and the brains behind the product couldn't align on the simplest and most effective way to explain the innovation and articulate its benefit to B2B customers. One self-taught crash course in industrial automation and countless conceptual metaphors later, they had a video that could simultaneously crystalize their vision and hype up their crowd.
