Great Clips x Kirk Cousins

Captured an authentic opportunity to create something great.
Creative Direction. Creative Strategy. Concept. Copy.

Kirk Cousins declared himself a genuine fan of Great Clips salons in the second season of Netflix documentary series Quarterback. We capitalized on the buzz around the new season to manufactured a moment. Our challenge was to craft an idea that maintained the authenticity of the partnership while driving meaningful brand awareness for Great Clips.​

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Great Clips unveiled its first-ever VIP card today — the Hall of Fade VIP Card — and gifted it to Kirk Cousins in honor of his regularly requested haircut on “Quarterback”. Not only will Cousins now receive free haircuts, but so will all customers present in the salon at the same… https://t.co/kAGEoKV7Oj

— Adam Schefter (@AdamSchefter) July 8, 2025

@netflixsports Kirk Cousins: “I go to one place and that’s Great Clips.” □ Quarterback Season 2 is now playing. #KirkCousins #NFL #AtlantaFalcons ♬ original sound - NetflixSports

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