Krispy Kreme Covid Vaccination
Delivered a dose of joyful generosity to a weary nation (and helped move the needle towards herd immunity).
Creative Direction. Concept.
As the U.S. prepared to gain scale in COVID-19 vaccinations, Krispy Kreme would reward those who protect themselves and others by getting vaccinated by offering a sweet reward: show us your COVID-19 vaccination card and get a Free Doughnut. Any day, anytime, anywhere in the world … all year long. ALL YEAR. A FREE DOUGHNUT. This was UNPRECEDENTED.
Creative Direction. Concept.
As the U.S. prepared to gain scale in COVID-19 vaccinations, Krispy Kreme would reward those who protect themselves and others by getting vaccinated by offering a sweet reward: show us your COVID-19 vaccination card and get a Free Doughnut. Any day, anytime, anywhere in the world … all year long. ALL YEAR. A FREE DOUGHNUT. This was UNPRECEDENTED.