Krispy Kreme Mars Doughnut
Capitalized on an otherworldly development with a spontaneous out-of-this-world doughnut.
Creative Direction. Concept.
When all eyes turned to the skies in anticipation of the NASA's Perseverance landing on Mars, we pitched launching a new doughnut discovery to excite customers as much as the space discoveries were sure to. The custom creation wasn't revolutionary, but the impact of its debut was certainly celebratory. Shops sold out of the doughnut by mid-day, due in part to record volume of pre-orders generated by 1,500 stories and nearly 1.7B viewers/impressions in about 48 hours. Oh, and the campaign did not have 1 cent of paid media.
Creative Direction. Concept.
When all eyes turned to the skies in anticipation of the NASA's Perseverance landing on Mars, we pitched launching a new doughnut discovery to excite customers as much as the space discoveries were sure to. The custom creation wasn't revolutionary, but the impact of its debut was certainly celebratory. Shops sold out of the doughnut by mid-day, due in part to record volume of pre-orders generated by 1,500 stories and nearly 1.7B viewers/impressions in about 48 hours. Oh, and the campaign did not have 1 cent of paid media.
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