Krispy Kreme x Elf

Made Buddy the Elf smile. (Granted, smiling is his favorite.)
Creative Direction. Creative Strategy. Concept. Copywriting.

Buddy the Elf celebrated Christmas 2023 (and the blockbuster's 20th anniversary) with Krispy Kreme because he figured out what many had known all along... The best way to spread Christmas cheer is sharing doughnuts far and near! 

This global campaign delivered on the shared values from both brands and inspired Krispy Kreme fans to celebrate this Christmas by sharing doughnuts every step of the way.