Legent Health
Built a brand to bridge the healthcare gap.
Creative Direction. Brand Name. Brand Identity and Development.
A health care system based in Texas, the founders of (what is now) Legent Health believed that the system is broken, and they were determined to change it. So naturally, they wanted to launch with a brand that reflected that purpose. The organization's core tenants were simple: patient first because patients deserve better, easier, affordable, and most importantly for a happy you.
We dreamed up a name, a logo and a courageous personality inspired by a Roman defensive tactic to represent how the Legent network is greater than the individual, strengthened by each participant, and protecting what matters most. A candid tone of voice paired with a vivid color palette, unexpected multi-tone gradients, and unique patient-focused micro-emotion photography to match their progressive approach.
Creative Direction. Brand Name. Brand Identity and Development.
A health care system based in Texas, the founders of (what is now) Legent Health believed that the system is broken, and they were determined to change it. So naturally, they wanted to launch with a brand that reflected that purpose. The organization's core tenants were simple: patient first because patients deserve better, easier, affordable, and most importantly for a happy you.
We dreamed up a name, a logo and a courageous personality inspired by a Roman defensive tactic to represent how the Legent network is greater than the individual, strengthened by each participant, and protecting what matters most. A candid tone of voice paired with a vivid color palette, unexpected multi-tone gradients, and unique patient-focused micro-emotion photography to match their progressive approach.
