The Marketing Arm #TMATwitterview

In the early days of social media's ubiquity, The Marketing Arm selected five interns 140 characters at a time using an application made entirely of tweeted responses in the first mass Twitter interview of its kind.

Concept. Blog copy and design. Twitterview coordination and management.

Extra! Extra! #TMATwitterview earned placements in national publications and helped establish TMA as hip to the social scene jive.